by Dr. Cindy Briggs
You have probably heard this before, but people who are successful are also readers. They tend to read across the gambit…business, fiction, historical… you name it! There are so many amazing books out there, and sometimes it can be hard to keep up with all of the “must read” ones.
One of the things I would like to do for my follower is provide some advice/direction on possible books. I love to read… I always have. I can remember always carrying a book with me, even when I was young. My parents weren’t big readers…but I caught the bug and it stuck. I love to try new books, and there is always a STACK of books in the living room, bedroom, and office that are my “to read next” books.
On my website (www.cindybriggsphd.com) I have a page called “Bookshelf” where I will always update my visitors with what I am currently reading, or ones that I just highly recommend.
One book that I have been recommending a lot lately is called Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim. The authors describe the book as, “Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.”
I have explained to my clients that instead of being worried about competitors, we need to look at how we are making ourselves stand out from the crowd. We shouldn’t necessarily fear competition– but instead it should drive us to new places, and being better than we were before. Our business is different than any other– why? It is different because it is YOURS. You are the differentiation!
If fear is staring to take control, and if you feel you are spending more time worrying about competition, and not time focusing on improving your area– this book is definitely a must read. You can pick up Blue Ocean Strategy where you typically purchase books.
If you want more entrepreneurial information, visit us at www.cindybriggsphd.com. Our mission is to provide quality programs to help entrepreneurs and communities THRIVE!
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