by Dr. Cindy Briggs

I don’t know about you, but I am a sucker for advertising, jingles, and tag lines. You can get me… and I teach marketing/business! One thing I am always drawn to is the number pitch. You know them:

–5 Ways to Improve your Love Life,

–7 Steps to Stop Aging

–10 Steps to Financial Success

We hear these promises through steps that someone else has perfected, or maybe just heard about. We decide to implement those steps only to find out out that they don’t work. THE STEPS ARE FLAWED… might be our fist thought. And then, we might go with WE ARE FLAWED (which is wrong!)

In this weeks episode of The Business Professor with Dr. Cindy Briggs, I discuss the concept of the keys to success. I am going to go out on a limb and say there is ONE KEY to success… and it probably isn’t what you might be thinking.

Join me by listening here, or anywhere you get your podcasts.